Distrify strikes Facebook partnership with Butterfly Media, bringing targeted VOD to 300 million Facebook users
I'm pretty excited to announce this on my blog - For the last three month I've been working together wit my colleagues at Distrify, the world leader in direct to audience video-on-demand, on an exciting way to help filmmakers reach their audience in the millions. The company announced at Cannes that is signed an exclusive deal with Butterfly Media which extends its reach offering for pay-per-view video content via Facebook to a network of 300 million users worldwide.
The deal, which will see Distrify’s cinematic content reach 10,000 pages, potentially reaching one in four of all Facebook users every month via the online social media platform, makes it the exclusive provider to Butterfly Media of films and other video content on a VOD pay-per-view basis.
Butterfly Media runs a global engagement network over Facebook with more than 300 million engaged users and millions of active story-tellers at all times. The new partnership with Distrify will now deliver the company’s VOD digital content and merchandise through to this huge network of highly active social media users.
Andy Green, COO and Founder of Distrify, says, “The best movies segmented by page with use of Distrify data and Butterfly data delivered to this highly engaged audience - this is a very, very big offer, a real game changer. Distrify already gives filmmakers and distributors the best opportunity on offer to maximise profits and this exclusive partnership will expand, focus and multiply their revenues.”
Butterfly Media offers a network of social media pages where network brands and advertisers can engage quality fans and create loyalty and buzz, as well as generate sales -leading to sustained social media attention, traffic and loyalty. Through the partnership with Butterfly Media, Distrify will place highly relevant films to targeted audiences through their likes, interests and activities. Up to 300 million users every month will see films directly through their news feed and be able to purchase them immediately.
Omri Dolev, CEO at Butterfly Media adds, “We founded Butterfly Media for the purpose of creating high user engagement and offering valuable content. We believe that matching video content to the relevant audience via the Butterfly Media network creates great awareness across social media platforms and user loyalty. We are very excited about this partnership and the opportunities it offers our business and our users worldwide.”
Kobi Shely, Head of Marketing Partnerships at Distrify says, “I’m very excited about our partnership with Butterfly Media. We are the number one provider of films via Facebook and the highly engaged audience that Butterfly Media reaches is already sharing and buying our films around the world. This deal will massively increase the choice of films available to everyone.”