ComScore published data on online video consumption in the US on the month of February (2009).Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month of February having three fewer days. YouTube.com comprised the largest share within the U.S. market, accounting for 41 percent of online videos viewed and just under 100 million unique viewers.
Hulu increased 42 percent
Hulu, which announced earlier this year on the addition of a documentary section, increased 42% and entered the top 5 video sites, overtaking Microsoft, Viacom (the owner of MTV), Turner (CNN), Dinsey and AOL.
| Top U.S. Online Video Properties* by Videos ViewedTotal U.S. – Home/Work/University Locations. Source: comScore Video Metrix | ||
| Videos | Share (%) of | |
| Total Internet | 13,072,164 | |
| Google Sites | 40.9 | |
| Fox Interactive Media | 462,620 | 3.5 |
| Yahoo! Sites | 353,489 | 2.7 |
| Hulu | 332,504 | 2.5 |
| Microsoft Sites | 259,002 | 2.0 |
| Viacom Digital | 248,103 | 1.9 |
| Turner Network | 169,486 | 1.3 |
| AOL LLC | 117,119 | 0.9 |
| Disney Online | 116,104 | 0.9 |
| CBS Interactive | 111,762 | 0.9 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Hulu.com Reaches One-Quarter of Total Internet Video Viewer Population
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second with 53.8 million viewers, followed by Yahoo! Sites (41.8 million), and Hulu (34.7 million). Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January, growing 42 percent to 34.7 million viewers.
| Top U.S. Online Video Properties* by Unique Viewers February 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 145,177 | 90.0 |
| Google Sites | 99,395 | 53.8 |
| Fox Interactive Media | 53,794 | 8.6 |
| Yahoo! Sites | 41,679 | 8.5 |
| Hulu | 34,731 | 9.6 |
| Microsoft Sites | 28,490 | 9.1 |
| CBS Interactive | 24,574 | 4.5 |
| AOL LLC | 22,778 | 5.1 |
| Viacom Digital | 22,051 | 11.3 |
| Turner Network | 20,119 | 8.4 |
| Disney Online | 12,699 | |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from February 2009 include:
- 75.5 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 312 minutes of video (more than 5 hours)
- 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
- 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer).
- The duration of the average online video was 3.5 minutes.
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